Why ISVs choose Grey Matter?

We help ISVs to be amazing

At Grey Matter we know how to drive business growth for our customers. We help ISVs to make the most of cloud based technologies and development tools, and enable their go to market.


We have a deep understanding about what our ISV’s need to succeed. We can support and help to get your product to market, no matter what the size of your business. Through GMCirrusView we give you a detailed view of your usage to help you control costs and optimise usage.


CSP—Azure, Office 365, Dynamics 365 and Visual Studio subscriptions for you and your end users. Manage these yourself at any time, on GMCirrus, our cloud platform.

SPLA—license the latest eligible Microsoft software products for hosted software and services.

ISV Royalty—embed Microsoft software into your on-prem solution.


We provide technical consultancy, training, workshops, hands-on events, webinars, live labs and demos throughout the year. We’ll help you to attain your accreditations to ensure you get the rebates you deserve. Our specialists are here to free up your time

Go to Market

Sell your cloud-based apps on our bespoke Marketplace, GMCirrus. You can manage your customers’ licences and billing. If your solution is eligible, you could utilise our channel to sell to our customer base. We’ll also help you sell on Microsoft’s Azure Marketplace and App Source. We provide marketing collateral and advice to help you get the word out. Telemarketing team—follow up on leads, open conversations, promote events and offers.

Case studies

From Legacy to Cloud
Vardells Case Study
Legacy to Cloud
View case study
Visia Case Study
IaaS to PaaS
View case study
Visia Case Study
Custom Azure
View case study
Visia Case Study
Email migration
View case study

Wherever you are on your business journey, Grey Matter can help

We support ISV’s from both a commercial and a technical perspective

GMCirrusView™ Cost Management Tool

Understand your Azure costs with our GMCirrusView™ cost management reporting tool.


What services do we offer?

At Grey Matter Services we offer you a range of transformational migration, re-architecture and security services that will help your business achieve and exceed its goals.

  • Solution design and cloud adoption roadmap
  • 24x7 technical support, health checks and compliance
  • Infrastructure and application migration, deployment and delivery
  • Hybrid infrastructure and identity integration
  • Database migration, data platforms and Business Intelligence
  • Backup and disaster recovery
  • DevOps consultancy
  • Admin an end-user training
  • Cognitive, AI and intelligent cloud services integration
  • Mapping and geolocation solutions
  • Microsoft for Startups &BizSpark Migration Service
  • Cloud security and Open Source compliance

5 Benefits of working with Grey Matter

Our Focus

Our business is entirely built around supporting the needs of developers, application builders and independent software vendors. We are independent and impartial.

Licensing As A Service

We take care of the complicated world of software licensing and renewals, so you can spend the time being amazing.

Microsoft Direct and Indirect

Our GMCirrus™ platform gives you all the control you need to buy and maintain subscriptions and resources. GMCirrusView™, our cost management platform, helps prevent nasty surprises at the end of the month.

Grey Matter Services

On hand to advise on, support and service all of your cloud requirements and needs.

Regular Events

We work with a range of partners to deliver hacks and workshops to help our customers make the most of modern tools and development platforms.