Brilliant maps for smart innovators

Develop with Bing Maps

Microsoft Bing Maps is a high-level enterprise cloud solution hosted on Azure for cloud access, big-data scalability, speed, and world-class data security, with 99.9% SLAs and free access to technical support.

Added to your data as the visualisation layer, Microsoft Bing Maps delivers brilliant maps and location intelligence to enable smart technology developers to create innovative people-centred services and solutions for improved quality of life, sustainability, and services.

Create safer cities

  • Connect infrastructures to better regulate traffic, make emergency systems more efficient, and reduce police and EMT response times.
  • Life-saving fire safety solution with Bing Maps and Augmented Reality
  • Real-time information access and collaboration for police departments
  • Disaster risk area and emergency planning maps

Create smart buildings

  • Connect building devices and systems to bring more efficient operation and control to building owners, operators, and occupants.
  • Enhance the occupant experience with connectivity across indoor location, mapping, routing, parking, and analytics
  • Facilities management to provide access to building amenities and services
  • Analyse how space is used and optimise it to better serve people’s needs with Location and Spatial Intelligence

Improve systems and infrastructure

  • Plan, monitor, and manage complex roadways and transportation systems, from highway services to smart parking.Transit route planning based on citizen demographics
  • Minimise traffic congestion with real-time and predictive traffic flow data
  • Monitor highway drains and gullies to fix issues before they become a problem

Improve field service

  • Improve service efficiency, from repairing broken street lamps to maintaining traffic lights to optimising garbage truck routes.
  • Real-time road, traffic and weather insights
  • Calculate time and distance for nearest field service team for cost efficiencies and improved customer service
  • Business and location intelligence to monitor operational performance in real-time

Smarter Location Services with Bing Maps

Truck Routing API

Fleet and transportation managers know that commercial vehicles have specific transportation requirements. The Bing Maps Truck Routing API calculates routes optimised for trucks and commercial vehicles. The routes include information such as route instructions, travel duration, and travel distance. The API takes into consideration specific requirements for trucks and larger vehicles such as avoiding low bridges, sharp turns, steep gradients, waterways, or following restrictions and permits for hazardous material.

Routes tailored to commercial vehicles can help avoid a number of potentially dangerous situations, not to mention increase efficiency, ensure compliance with legal restrictions, and help customers realise potential savings on fuel costs, vehicle maintenance, and fines.

Click here to read our Truck Routing API developer blog post

Isochrone API

The Bing Maps Isochrone API calculates the area that can be travelled to within a specified distance or time and creates a travel time or distance polygon to visualise the shape of that area on a map. Use this API to plan the area that can be reached from a designated starting point within a set time period.

Adding business intelligence data such as demographics, the Isochrone API can reveal patterns, behaviours and trends.

Isochrone API use cases include municipality transit planning based on criteria such as population and amenities location. For business owners/retailers, the Isochrone API can be used for targeted proximity marketing to customers within a specific drive time and walk time. Used in conjunction with Bing Maps Transit Routing, job hunters can search for office locations that are within a time-based search using a variety of transport types such as bus, car, train, and walking to determine commute time.

Click here to read our Isochrone API developer blog post

Distance Matrix API

Looking to develop a solution for a Travelling Salesman problem or Vehicle Routing problem? The Bing Maps Distance Matrix API calculates travel time and distances for a matrix of many start points and destinations.

The Distance Matrix API can help answer questions as varied as where a commercial bakery should open their next location to optimise daily deliveries, helping a school district select the optimal pick up locations for their fleet of school buses, or providing Uber-style e-hailing transportation services.

The Bing Maps Distance Matrix API calculates the distances and times based on the routes calculated by the Bing Maps Route API. Times are based on predictive traffic information depending on the start time specified in the request, and distance matrices are calculated using different modes of transportation, such as driving, walking and public transit routes. This API can also generate an optional histogram of travel times over a period of time with a set interval that takes into consideration the predicted traffic at those times.

Click here to read our Distance Matrix API developer blog post

Snap to Road API

The Snap to Road API takes GPS data points in the form of latitude and longitude and forms a route snapped to the roads on a map. The information returned on road segments includes the names of the roads that the GPS points are associated with and their posted speed limits.

Users can also request that the points be interpolated, resulting in a path that smoothly follows the geometry of the road. In the screenshot below, the blue pins represent the input coordinates, and the red line is formed by the snapped points in the response with the speed limits displayed.

For asset tracking, fleet managers can track each driver’s daily route, monitor vehicle speeds against posted speed limits, and trace the driver’s route for fuel efficiency and lower costs. Road safety data is also collected based on driver behaviour, where road quality feedback can be sent to municipalities.

Click here to read our Snap to Road API developer blog post

Algorithms and intelligent services for enterprise solutions

Artificial intelligence is powering innovative solutions and helping drive digital transformation programmes in businesses and cities around the world.

Microsoft has made complex machine learning and artificial intelligence research available, at scale, in the form of Cognitive Services Azure-hosted APIs. Developers, data scientists, and the technical community can now easily leve rage artificial intelligence and build advanced solutions that can help augment human capability.

Cognitive Services


Image-processing algorithms to smartly identify, caption and moderate your pictures.


Convert spoken audio into text, use voice for verification or add speaker recognition to your app.


Map complex information and data in order to solve tasks such as intelligent recommendations and semantic search.


Allow your apps to process natural language with pre-built scripts, evaluate sentiment and learn how to recognise what users want.

AI and intelligent features for smarter website search experiences

Bing Custom Search

Integrate an ad-free, fast and simple search experience for your end users that leverages billions of webpages, images, videos, and news ranked by freshness and more, with a single API call.

Curate searches and control the ranking of results in your custom search experience, blocking sites you don’t want and pinning sites or suggested queries that you feel are most relevant to your visitors.

Click through to our Bing APIs page to learn more

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Why use Bing Maps?

Bing Maps makes location intelligence and data visualisation richer and more interactive with accurate, high-resolution imagery.

Available in more than 200 countries, including China, Microsoft Bing Maps is helping businesses everywhere become smarter.

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