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WebTrends Analytics [8.x]


WebTrends Analytics [8.x] boxshot. Published By:

WebTrends Inc


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» WebTrends Analytics Package Matrix Comparison
» WebTrends Analytics Standard Package Datasheet
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WebTrends Analytics enables you to provide your visitors with the most engaging experience possible. Measure and test all aspects of the online experience from marketing to site content and usability—all of which increase visitor engagement and conversion rates. With functional reporting for each department, from marketing to merchandising to business analysis, you can answer the questions that are most important to the overall business as well as each department.

  • Get the most out of your Web 2.0 investments by measuring, testing and optimising visitor interactions with AJAX, online video, and more.
  • Optimise the online experience across all devices and marketing channels, including mobile devices.
  • Identify which content, channels, partners and campaigns drive conversion, and promote the ones that keep people engaged.
  • Customise reports for the way you do business and answer the most relevant questions across the enterprise using the most flexible analytics solution in the industry.
  • Drive adoption across the enterprise and tie key analysis into other reporting and marketing solutions via industry-standard open access technologies such as ODBC, FTP, and web services.
  • Easily schedule emailed reports from directly within the reporting interface to quickly provide one-time insight or ongoing updates to anyone in your organisation.
  • Optimise conversion for each page, path, and scenario on your site with complete navigation analysis.
  • Run your business by the numbers with real-time performance dashboards.
Package Comparison

Standard Package

The Standard Package provides over 100 essential web analytics reports that can be used as the foundation for building an organisation-wide web analytics program.

  • Identify what referring sites and search engines are driving the most traffic to your site
  • Take action to improve conversion by identifying how people enter into your conversion process and what pages drive them out of the process
  • Understand what content visitors most often access and how they navigate through the content on your site
  • Measure the effectiveness of your site design by measuring the paths visitors take to get to important information and conversion points on your site
  • Understand the geographic distribution of your visitors by country, state or city
  • Measure your top-performing on-site search terms

The Standard Package provides over 100 essential web analytics reports that can be used as the foundation for building an organisation-wide web analytics program.

Target Audience

The Standard Package of WebTrends Analytics 8 is ideal for organisations just getting started in online marketing or that have basic reporting requirements.

Marketing Package

The Marketing Package allows you to prove and improve the impact of online marketing campaigns on your web channel.

  • Increase your campaign ROI:
  • Identify top performing campaigns and eliminate poor performers
  • Measure and compare performance of your online demand channels - search, affiliates, email, banners, and more-down to individual campaign using pre-defined campaign drilldown hierarchy
  • Accurately identify which campaigns drive the highest conversion by measuring the number of unique visitors that respond to each campaign
  • Measure performance of paid and organic search:
  • Identify the impact organic and paid search terms have on your online sales
  • Identify your valuable visitors by Life Time Value and measure Life Time Value by campaign
  • Understand the geographic distribution of your web site visitors down to area code and measure the impact of your campaigns by geography

Target Audience

The Marketing Package is designed for companies that need in-depth reporting on online campaigns and search marketing programs, and require no customisation of the pre-configured WebTrends reports.

Advanced Marketing Package

The Advanced Marketing Package allows you to leverage WebTrends market-leading custom reporting to design reports that are specific to the needs of your business.

  • Increase your campaign ROI:
  • Measure campaign performance based on results that are unique to your business
  • Measure and compare performance of your online demand channels—search, affiliates, email, banners, -and more—down to individual campaign using conversion and performance results that are unique to your business
  • Easily measure the outcome of A/B testing based on the performance results that are unique to your needs
  • Identify which campaigns drive the highest online registration or applications
  • Identify which paid and organic search terms drive the highest conversion
  • Identify the impact organic and paid search terms have on driving online registration or application conversion
  • Identify which paid and organic search terms drive visitors to your most valuable content
  • Define visitor segments that are relevant to your business and measure campaign results by these unique segments
  • Answer unique questions that are important to your business

Target Audience

The Advanced Marketing Package is built for non-commerce companies that want the flexibility to design marketing reports that answer questions that are unique to their business.

Commerce Package

The Commerce Package is ideal for organisations that are looking to optimise the effectiveness of their commerce initiatives.

  • Use WebTrends' 5-point scenario analysis to determine what landing pages are driving people into your shopping cart and identify key exit pages that detour people from converting
  • Quickly identify top performing products to increase sales:
  • Leverage WebTrends Product Drilldown to easily view and compare product performance from product category down to individual SKU
  • Have a complete view of all your product performance results in one view—from average order value, revenue, orders—including custom results that are unique to your online business
  • Identify which campaigns and search terms (paid or organic) drive the highest sales and which products are being sold per campaign or search term
  • Determine which visitor segments drive the most revenue for your organisation:
  • Isolate products and campaigns that are most effective at converting new buyers
  • Determine which products and campaigns are most effective at driving repeat sales
  • Measure how on-site search drives product sales and isolate customer needs based on terms that are searched for but produce no results

Target Audience

The Commerce Package is built for commerce companies that need to track campaign and product mix performance tied to revenue results.
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