ISV Support Showcase
Sales and Marketing

Grey Matter has partnered with Cognitive Channels, who have experience in helping ISVs and SIs build effective sales and marketing strategies.

Cognitive Channels

Cognitive Channels

With a wealth of channel experience, Cognitive Channels can accelerate your effectiveness of selling through an indirect channel:

  • Help devise the to-partner value proposition along with example scenarios
  • Build a Channel-ready organisation with the right programmes, collaterals and infrastructure
  • Identify and mitigate against the risks of working with the wrong partners
  • Ensure that your partnering strategy fosters stronger customer satisfaction
  • Work through the to-partner sales and management process; prospect, engage, recruit, activate, manage

"We chose Cognitive Channels to help build our channel partner programme due to their depth of experience and proven previous success. They have a 'can do' approach and constantly challenge us to take the right decisions." Adam Smith, CFO / SVP Operations, Brightpearl

For more information on Cognitive Channels, please visit their website.