Clickstream DataSherpa [12-Month Maintenance for Core Pak (Basic Data Collection Engine) 1 legal entity, 1 Web site, Perpetual Licence]

	Reference Number: PRS. 140183 Availability: Usually delivered within 5 working days Media: Licence	Published By: Clickstream Technologies » Call me about this product » All variants of this product » Other products by this publisher » Similar Products Documents And Downloads: » Clickstream DataSherpa Core Pak Functionality Data Sheet » Clickstream DataSherpa Executive Overview » Clickstream DataSherpa Product Brochure
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Clickstream Technologies is a data capture technology company that has developed a DataSherpa which eliminates the need for manually tagging pages and fully automates the digital data gathering process in any web-based environment (web-site, intranet, extranet). DataSherpa provides all relevant data about web traffic, sessions, users behaviour, their engagement with content, transactions, and the visibility to search engines. The software uses a privacy-friendly, first party cookie technology, compliant with UK and EU privacy legislation. Clickstream's unique and patented software collects and delivers accurate data from every digital channel within an organisation. This solves a major problem which most organisations do not even realise exists, but which carries horrendous implications: making major, strategic, business-critical decisions based on incomplete and inaccurate data. Clickstream data collection uses unique client-side scripting and cookies to record page displays and page and frame timings. This means that even if a page is served from a browser's cache, the event will be timed and recorded. It also means that the communication of the tracking data to the server-side data collector is seamless and automatic, with no need for hidden messaging or other privacy-unfriendly techniques. Clickstream requires no client-side software to be installed and, because all data gathering is managed automatically by a single server cartridge, it requires no changes to the target Web site's pages and it can handle any type of Web content whether static or dynamically served. The Clickstream data collector stores the client-side tracking data, which is then passed to your analytical or reporting application(s) for analysis.

Single Platform for Measuring all Online Marketing Activities
1st Party Cookies Privacy Compliant Technology
Fully Automated Data Gathering
Dynamic response to CMS changes
Portability: Works with Any Reporting Tool

Comparability of Data and Results from Marketing Campaigns
Correct Unique User Counts (visitors do not delete privacy-friendly cookies)
Eliminate IT Overhead, Cost of Testing
No Intervention Required, Save Cost-Time
Total Flexibility; Legacy Data Can be Reprocessed by Clickstream for Comparability

DataSherpa e-Commerce Module
The e-Commerce module captures detailed data about users as provided in registration forms, purchase baskets, application forms etc. The key module is the transaction or online commerce data funnel which provides a fully automated data gathering capability (no tags). Additionally the 3rd party payment module enables slinking 3rd party payment data to on-site behaviour.

DataSherpa Usability & Performance Module
This module is designed to help identify bottle-necks in a site, problems that negatively impact the user experience and prevent covnersion.

Page Download Time
Form Analysis
User Environment

DataSherpa Data Configuration Module
To prevent data overload and simplify analysis, the data configuration module is used to decide what data Clickstream will gather and what an individual piece of data will look like.

DataSherpa Output Format Module
Clickstream provides ABCe ELF and one output format to match a customer's reporting tool or database.

Home

Catalogue

Web

Reporting

Site Analysers